Innovate 2025 was one of the most exciting and rewarding events I’ve ever had the opportunity to design. Hosted at the legendary Lambeau Field, the venue itself was a dream for a sports fan like me—but it also came with unique challenges. Collaborating with major brands such as the Green Bay Packers and Lambeau Field required strict adherence to their branding and placement guidelines, which pushed our creativity to new heights.

Our team spent months planning and designing to create an unforgettable experience. We embraced a tailgate theme and custom-designed every detail—from drink tickets, shirts, and DJ booth branding to app design, signage, social media assets, and more. I even captured photography and video during the event, adding another layer of creativity to the project.

This was the most complex and rewarding event I’ve worked on to date, and I look forward to tackling many more challenges like this in the future