MerchMigo is a passion project born from years of freelancing and collaborating with small businesses. Time and again, I heard the same challenge: they wanted custom merch but lacked the upfront capital to print large batches of shirts and hats. That’s why I created MerchMigo—a completely FREE online portal that empowers businesses to order merch on demand, anytime they need it. The name combines “MERCH” and “AMIGO,” reflecting the friendly, accessible vibe of the brand. I had a blast crafting this out-of-the-box identity, drawing inspiration from the bold, playful aesthetic of 90s Taco Bell branding.